Hi, I’m Julia Wheeler.
I’m a creative director and founder, specializing in brand content, campaign execution, and cross-channel storytelling.
For more than 15 years, I have worked with lifestyle and consumer brands to shape creative vision and translate it into cohesive content across digital, social, email, web, campaigns, and product storytelling. I bring both strategic leadership and hands-on execution, guiding creative from concept through delivery while building systems that support consistency and scale.
I am the founder and Creative Director of Seaesta Surf, a children’s swim and lifestyle brand rooted in California coastal culture. In this role, I lead brand vision, product design, and content execution across campaigns, photo and video, social, email, e-commerce, and wholesale. Building and running my own brand has given me a deep understanding of how creative decisions intersect with timelines, resources, and business goals.
Alongside Seaesta, I partner with brands and teams to provide creative direction, content leadership, and campaign execution. My background in digital marketing and media strategy informs a practical approach to storytelling that balances creativity with clarity, performance, and brand integrity.
Today, I work across:
Creative direction and visual identity
Brand content systems and cross-channel strategy
Campaign development and execution
Photo and video art direction
Collaborative leadership with marketing, product, and operations teams
What matters most to me in creative work is clarity of idea and consistency of execution. From first impression to final touchpoint, I focus on building brands that feel cohesive, thoughtful, and authentic.
I am open to partnering with brands in in-house, fractional, or consulting creative leadership roles.
“Julia is not only digitally savvy, she also comes with an inherent sense of what’s cool. This trend-spotting ability married with her experience in social and digital makes her an extremely valuable asset for any project. She can not only ideate around content but also identify touch points that will reach the right people and ultimately get the right results. She’s truly the full package, whose output is comparable to what typically comes from a combination of media, creative and strategy minds.”
“Julia is a triple threat in the marketing world. She thinks strategically, executes diligently, and somehow manages to stay in front of the ever-changing social & digital world in terms of trends, tools, and effective campaigns”